Trend Reports

Interactive Media Strategies conducts a range of market research surveys and industry research studies in conjunction with clients, sponsors and industry partners.  Several of the reports produced in the past few years are highlighted in the boxes below. In some cases, the reports are available for download from the websites of our industry partners.

WVMC-2014 VM Report

2014 Online Video Marketing Survey and Business Video Trends Report

This 16-page Trends Report presents findings from the third-annual, in-depth research study based on survey results from over 600 marketing professionals.

The report reveals how online video is being used by businesses for their marketing communications initiatives.

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WVMC-IMS-VPP-TrendReport380

2014 Online Video Production Survey and Industry Trends Report

This in-depth industry trends report on online video production practices is based on a 24-question survey taken by 318 video production professionals.

Topics covered in the trends report include:
– Video Applications, Quantities, and Budgets
– Video Formats, Equipment and Editing Software
– Video Content Deployment and Optimization
– Video Production Challenges and Success Metrics

The report was published by the Web Video Marketing Council, Flimp Media, and Interactive Media Strategies.

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