Online Video Research, Consulting & Webcasts

Interactive Media Strategies is a market research and media consulting company founded in 2002. We conduct research and provide consulting services on video technologies, services and best practices related to:

  • Online video platforms and applications
  • Enterprise video communications systems, platforms and services
  • Cloud-based video solutions and technologies
  • Video production, editing and publishing solutions, services and platforms

We have worked with clients in the US, Europe and South America to provide custom market research and provide industry insights to help guide their businesses and seek out new growth opportunities, including go-to-market strategies, lead generation programs, partner outreach initiatives, channel development and product marketing strategies.

IMS has provided firms across the industry with extensive insights, research and market analysis on the corporate use, spending and deployment of video technologies, platforms and services. We also cover a range of consumer applications and market trends for online video viewing, video editing, and purchasing behaviors. including both online activities and those using mobile devices, smartphones and tablets. 

The Team Behind IMS Research and Consulting

Paul Ritter, Operations Manager & Research Director

Paul Ritter is Managing Partner and Research Director of Interactive Media Strategies. He has more than two decades of professional experience in research, consulting, risk management and Internet technologies. He has managed the firm’s awards program, the Excellence in Enterprise Video Awards that showcase thought leaders and innovators from around the country. He is a veteran of the research industry, having worked for leading firms such as the Yankee Group and Wainhouse Research.

He is the author of dozens of research publications, case studies and white papers. He has been featured in or produced more than 80 client webcasts, video case studies, best practice webcasts, video briefings and thought leader video interviews. He has been quoted dozens of times in the press and media including in USA Today, The New York Times, CNN Money, The LA Times, ECommerceTimes, Internet Retailer and many other publications and media outlets. (Read more)

He has consulted with client organizations across the US and in the UK, France, Singapore and Argentina. He has an MBA from the University of Maryland. He received the 2010 “Small Business of the Year” award from the MetroWest Chamber of Commerce.


Neil Walker, Research Analyst & Video Marketing Consultant

Neil Walker is the founder of 30 Second Video Marketing and has embraced the power of video to promote small to mid sized businesses. Neil works with businesses worldwide to produce effective short form marketing videos and promote them using organic search placement and paid ad campaigns. 30 Second Video Marketing is currently expanding into other areas of online promotion, especially in social media marketing.

Neil has 20 years corporate experience much of which was involved in the field of connecting consultants with high-end project opportunities.



Dan Roche – Marketing Strategist & Advisory Board
Dan Roche brings over 16 years experience of technology-based marketing experience. Dan has worked in the webcasting and collaborative communication space providing a full range of marketing services. He has run the marketing group for TalkPoint webcasting from the start-up days through full maturity, most recently as Vice President of Marketing. He has extensive experience with product marketing, sales enablement, marketing strategies, campaign management and digital outreach strategies.

Dan’s expertise as a marketing strategist gives him a unique and valuable perspective for consulting to clients, partners and thought leaders. He has helped to develop and manage both technology partnerships and marketing partnerships over the past several years. Watch the recent video interview with Dan to hear his thoughts on marketing automation, industry trends and tips for selecting the right solution.



Chris Ritter, Research Associate & Senior Editor

Chris Ritter is Research Associate for the market research division of Interactive Media Strategies, and serves as Senior Editor for the company’s publications, research briefs and reports, case studies, thought leader interviews and promotional programs for partners and clients. He is also involved with video production services, including arranging video shoots, coordinating video production & editing, and managing client projects.

He has a major in Journalism & Media Communications at Shippensburg University and he has published numerous articles and event reviews for a number of different newspapers and media outlets.


Paul Beaudoin, Video Production & Editing

Paul Beaudoin is a freelance videographer and video editor for Interactive Media Strategies. Paul brings a wealth of experience in videotaping, directing and producing corporate videos and Video Case Studies and producing shows for a local public access television station. Paul has expertise as a Director of Photography, with an extensive background in both in-studio camera shoots involving 3 broadcast quality cameras, as well as on-site expertise in directing location shots requiring perfect lighting, sound, and camera controls.

Hareesh Vazhaparampil, Advisory Board

Hareesh has years of product experience in the digital media industry. He has managed products at Mixmoov, the Cloud Video Editing company. He has participated in industry events and panel discussions, and partnered with major vendors to deliver online video solutions for both enterprise and small business. Hareesh has an extensive background in product marketing, new product development, technical sales and strategic partnerships.

Video Industry Experts and Project Consultants

We have access to a range of experienced experts and consultants that we have utilized for special projects and custom research initiatives for clients in the US, Europe and South America. If your company is in need of specialized expertise in almost any area related to video technologies, platforms, services or best practices, we encourage you to get in touch with us at any time to discuss your needs and objectives.